Cookie policy
Last updated: 27 March 2026
1. Introduction
This Cookie Policy sets out the practices of Evelli AB, company registration number 559225-2836, with its registered office at Sturegatan 44 A, 114 36 Stockholm, Sweden (hereinafter referred to as "Evelli", "we", "us", or "our") with respect to the use of cookies and similar tracking technologies on our website.
We are committed to being transparent about the technologies we use and the reasons for using them. This policy is intended to give you a clear and comprehensive understanding of what cookies are, how and why we use them, the choices available to you, and how you can exercise control over your cookie preferences.
When you visit our website, we may store or retrieve information in your browser, primarily in the form of cookies. This information may relate to you personally, your browsing preferences, or the device you use to access our website. While this information does not ordinarily directly identify you, it can be used to deliver a more personalised browsing experience and to support our analytics and marketing activities. We respect your right to privacy and therefore provide you with options to manage and customise your cookie settings at any time.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, mobile device, or tablet by websites that you visit. They are widely used in order to make websites work more efficiently, to personalise your experience, to remember your preferences, and to provide information to website owners. Cookies allow the website to recognise your device on subsequent visits and recall information about your past interactions.Cookies serve a variety of functions, including enabling secure logins, remembering shopping cart contents, tracking how the website is used, and enabling relevant advertising. The data contained in a cookie is typically encrypted and can only be read by the website that placed it.
Cookies can be categorised by how long they remain on your device:
Session cookies: These are temporary cookies that are automatically deleted from your browser as soon as you close it. They are used to maintain your session and ensure the website functions correctly during your visit.
Persistent cookies: These cookies remain stored on your device for a defined period of time, or until you manually delete them through your browser settings. They are used to remember your preferences and settings across multiple visits to our website.
3. Types of Cookies We Use
We use a number of different cookies on our website, each serving a specific and legitimate purpose. The categories of cookies we use are described in detail below.
3.1 Necessary Cookies
Necessary cookies are essential to the operation of our website and cannot be disabled in our systems. These cookies are set in response to actions made by you that constitute a request for services, such as setting your privacy preferences, logging in to your account, or completing a purchase. Without these cookies, the website would not be able to function properly.Because they are strictly necessary for the delivery of our services, we do not require your consent to place necessary cookies. They are always active when you use our website.
3.2 Analytics Cookies
We use analytics tools, specifically Google Analytics and Hotjar, to collect information about how visitors interact with our website. These tools help us understand visitor behaviour, identify the most popular pages and features, diagnose technical issues, and make informed decisions about how to improve the overall user experience.
The categories of data collected by analytics cookies may include, but are not limited to:
IP address (shortened or anonymised where technically possible and required by applicable law)
Device type and operating system information
Browser type and version
Pages visited and the sequence in which they were accessed
Time and duration of visits to individual pages
Referral source (i.e., the website or link through which you arrived at our site)
Interactions with specific content or features
Where required by applicable data protection legislation, analytics cookies are placed only on the basis of your explicit consent. You may withdraw your consent at any time by adjusting your preferences through our cookie management tool or your browser settings.
3.3 Marketing Cookies
We use marketing and advertising technologies, including Meta Pixel (also known as Facebook Pixel), to deliver relevant advertisements to you across social media platforms and other digital channels. Marketing cookies allow us to track your interactions with our website and use that information to show you targeted advertisements, as well as to measure the effectiveness of our advertising campaigns.
Specifically, marketing cookies enable us to:
Display tailored advertisements based on your browsing behaviour on our website
Conduct retargeting campaigns, whereby advertisements are shown to users who have previously visited our website
Measure conversion rates and assess the return on investment of our marketing activities
Build audience segments and lookalike audiences for advertising purposes
Marketing cookies are placed exclusively on the basis of your prior consent. We will not deploy marketing cookies until you have provided a clear and affirmative indication of your agreement through our cookie consent banner. You may withdraw your consent at any time without detriment.
4. Third-Party Cookies
In addition to cookies set directly by Evelli, some cookies on our website are placed by third-party service providers who deliver specific services on our behalf. These include, but are not limited to, analytics providers such as Google and Hotjar, and advertising technology companies such as Meta.
Third-party providers operate under their own privacy and cookie policies, and we encourage you to review those policies to understand how they process personal data. We have no direct control over the content of third-party cookies or the data they collect. However, we take steps to ensure that our cooperation with third-party providers is carried out in accordance with applicable data protection legislation, including the General Data Protection Regulation (GDPR) and other relevant legal frameworks.
Where third-party providers process personal data on our behalf, we have entered into appropriate data processing agreements to safeguard your rights and to ensure that personal data is handled responsibly and lawfully.
5. Managing Your Cookie Preferences
We are committed to providing you with meaningful control over the use of cookies. When you first visit our website, you will be presented with a cookie consent banner that clearly sets out the categories of cookies we use and asks for your consent where it is required. You may choose to accept all cookies, accept only certain categories, or decline non-essential cookies entirely.
Your preferences can be updated at any time by accessing the cookie settings panel available on our website. In addition to our cookie management tool, you can control and delete cookies through your web browser settings. Most browsers provide the option to:
View which cookies are currently stored on your device
Delete specific cookies or all cookies stored by a particular website
Block cookies from being placed by specific websites or by all third parties
Set your browser to notify you before a cookie is placed
Please be aware that restricting or deleting cookies may affect the functionality of our website. In particular, disabling necessary cookies may prevent you from accessing certain features or completing transactions. We recommend consulting the help documentation provided by your browser for detailed guidance on managing cookies.For general information on how to manage cookies across commonly used browsers, please refer to the official support pages of your browser provider.
6. Personal Data and Cookies
Certain cookies used on our website may involve the processing of personal data, including IP addresses, device identifiers, and online behavioural data. Evelli AB is the data controller for personal data collected through our own cookies. For personal data processed by third-party providers, those providers act as independent data controllers or as data processors, depending on the specific arrangement in place.
We process personal data collected through cookies on the following legal bases, depending on the category of cookie:
Legitimate interests: for cookies that are strictly necessary for the operation of our website and the delivery of requested services
Consent: for analytics, marketing, and other non-essential cookies, where we rely on your freely given, specific, informed, and unambiguous consent prior to placing the cookie
You have a number of rights in relation to your personal data, including the right to access, rectify, erase, or restrict the processing of your data, as well as the right to data portability and the right to object to processing. For a comprehensive explanation of how we process personal data and how you can exercise your rights, please refer to our Privacy Policy, available on our website.
7. Changes to This Cookie Policy
We reserve the right to update and amend this Cookie Policy from time to time in order to reflect changes to the technologies we use, developments in applicable legislation, or updates to our internal practices. We will always publish the most current version of this Cookie Policy on our website, together with the date on which it was last revised.
We encourage you to review this policy periodically to stay informed about how we use cookies. Where changes are material, we will take reasonable steps to bring them to your attention, for example by displaying a notice on our website or by updating the cookie consent banner.
If you have any questions or concerns about this Cookie Policy or our use of cookies, please do not hesitate to contact us at the address set out above.
Evelli AB · Sturegatan 44 A, 114 36 Stockholm, Sweden · 559225-2836