Last updated: 26-02-2026
1. Introduction
‍Evelli AB, company registration number 559225-2836, with registered address Sturegatan 44 A, 114 36 Stockholm, Sweden ("Evelli", "we", "us"), values your personal privacy.This Privacy Policy describes how we collect, use, store, and protect personal data when you visit our website, complete a purchase, create an account, use our application, or otherwise interact with us.Evelli AB is the data controller for the processing of your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR).If you have questions about how we process your data, you are welcome to contact us at support@evelli.com.
‍2. What Data We Collect and Why
‍When you make a purchase in our online store, we process information such as your name, address, email address, telephone number and, where applicable, personal identification number. Personal identification numbers are processed in connection with payment via Klarna and are handled by Klarna in its capacity as an independent data controller.We also process order history and customer relationship data in order to fulfil our contractual obligations, deliver products, manage warranty matters and provide customer support.When you create an account with us, we process your account information, including name, email address and login credentials. The account enables a smoother purchasing experience, access to order history and access to relevant product-related functions.When using our application, we process data required to provide functionality and support. This may include account information, technical information about your device and system environment, usage data, log information and product serial numbers linked to you as a customer. These data are used to ensure proper functionality, enable wireless control of the product, improve performance, conduct troubleshooting and further develop our services.If you contact us via contact form or email, we process the data you provide yourself, such as name, contact details and the content of your message, in order to respond to your inquiry.If you subscribe to our newsletter, we process your email address in order to send information about products, news and offers. You may unsubscribe from our communications at any time.
‍3. Marketing and Analytics
‍To improve our website and services, we use analytics and marketing tools such as Google Analytics, Meta Pixel and Hotjar. These tools help us understand how the website is used, analyse behaviour patterns and display relevant advertising. Processing is carried out on the basis of consent where required, or on our legitimate interest in developing and marketing our business.We also conduct marketing directed toward companies (B2B) based on legitimate interest, where we process contact details such as name, title and company email address.
‍4. Legal Basis for Processing
‍We primarily process personal data in order to fulfil contracts with you, such as purchases and use of our products and services. Certain processing is carried out to comply with legal obligations, such as accounting requirements under Swedish law. In addition, processing may be based on legitimate interest, for example for marketing and business development, or on consent, for example for newsletters and certain cookies.
‍5. Sharing of Personal Data
‍In order to operate our business, we share personal data with selected partners and service providers. This includes the payment provider Klarna, logistics partners and third-party logistics providers (3PL) for warehousing, as well as shipping carriers such as DHL, UPS and PostNord for product delivery.We also use external system providers such as Webflow for our website platform, Pipedrive for customer relationship management (CRM), Fortnox for accounting and analytics and marketing service providers. These parties process personal data according to our instructions and under data processing agreements where required.
‍6. International Transfers
‍Evelli sells and delivers products globally. Personal data may therefore be processed in connection with international deliveries or customers outside the EU. If personal data are transferred outside the EU/EEA, we ensure that such transfers are carried out in accordance with GDPR and that appropriate safeguards are implemented, such as the use of standard contractual clauses approved by the European Commission.
‍7. Data Retention
‍We retain personal data for as long as necessary to fulfil the purpose of the processing. Customer data are generally retained for up to three years after the most recent activity, unless longer retention is required by law. Accounting-related data are retained for seven years in accordance with accounting legislation. Account and application-related data are retained for as long as the account remains active or as long as necessary to provide the service.When data are no longer required, they are deleted or anonymised in accordance with our internal procedures.
‍8. Your Rights
‍Under GDPR, you have the right to request access to the personal data we process about you, as well as to request correction of inaccurate data. You also have the right to request deletion, restriction of processing, object to certain processing and request data portability where applicable. If processing is based on consent, you have the right to withdraw that consent at any time.To exercise your rights, please contact us at support@evelli.com.You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
‍9. Security
‍We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration or unlawful disclosure. Access to personal data is limited to individuals who require such access in order to perform their work duties.
‍10. Children
‍Our products and services are not directed at children under the age of 13, and we do not knowingly collect personal data from children in this age group.
‍11. Changes to This Policy
‍We reserve the right to update this Privacy Policy when necessary. The latest version is always published on our website.